I bought a dress last weekend, in a boutique, for full price. Then I immediately wrote C and informed him that the dress needed to be taken out and shown a good time. We went with another couple to a comedy show and it was AWESOME. The headliner was Rick Guitierrez. Hilarious! And his whole spiel is about being married and a parent. At one point he even talked about how parents never buy clothes in stores for full price :) Highly recommend him.